New to JFROG Artifactory, attempting install and service will not start

  artifactory, installation, jfrog, service, windows

I am brand new to this product and was tasked with a fresh install of it on a new Server 2019 VM. I ran the install batch file as well as the Installservice batch file and both appear to have worked. When I try to start the service I get the following error:
"Windows could not start the Artifactory on Local Computer. For more info, review the system event log. IF this is a non-Microsoft service, contact the service vendor, and refer to service-specific error code 1."
Event logs tell me nothing helpful. I am trying to install the free version 5.6.0 for reference. Any ideas on what to look at?

Source: Windows Questions